Sudhagar assistant professor of commerce, mgr collegeperiyar university, india. Project report customer satisfaction towards hcl technologies ltd. This is to certify that the project report titled customer satisfaction of toyota which is submitted by me in partial fulfillment of the requirement for the award of degree bachelor of business administration from guru gobind singh indraprashta university at delhi school of professional studies and research, delhi. Brand awareness is the extent to which a brand is recognized by potential customers, and is correctly associated with a particular product.
This is to certify that i name of class x 201819 has successfully completed the project on consumer awareness under the guidance of teachers name. Report on health awareness program a health awareness program was organized on 3rd october 2015 at poornima university by social service club. Every product on the shelf, every service and every customer contact helps to shape this image. Importance of brand awareness and brand loyalty in assessing. Apr 15, 2018 awareness is the top of the marketing funnel. Customer awareness and preference towards ebanking. Project on consumer awareness for class 10 in about 25. And friends and colleagues are major publicity and awareness sources for the flipkart and its shows that the customer satisfaction will also encourage and advertise more.
A study on customer awareness towards health insurance. To measure the customer satisfaction in ebanking services provided by sbi. Mahindra pumps by aditi shah in marketing category. Product image is also a key source to select the product and that image is based on customer s awareness and related information about the cars. A project report on customer awareness and effectiveness of hero honda passport program mba a project report on customer awareness and effectiveness of hero honda passport program mba published on. The importance of brand awareness in consumers buying decision and perceived risk assessment lecturer phd ovidiu i. Brand awareness download and upload project reports. In this research paper we studied customer satisfaction towards life insurance corporation of india lic, because consumer satisfaction is the first step to achieve consumer loyalty. It is a process that helps an entrepreneur educate customers about hisher company, its performances and the products or services hisher company delivers. Dec 26, 2017 consumer awareness project file class 11th statistic subject. Dipti mathur and ms bhavana bansal conducted an awareness program by arranging a session of dr.
Sales promotion and customer awareness of the services marketing project topics, mba base paper, advertising thesis ideas, dissertation, synopsis, abstract, report, full pdf, working details for marketing management mba, diploma in business, btech, be, mtech. William robert, assistant professor, saveetha school of management. Customer satisfaction is one of the main objectives of any organization. A study report on consumer awareness towards pithoragarh district cooperative bank. Ravindra kumar roll no40 pgdm200709 new delhi institute. A project report on brand preference of mobile phones. Final project report submitted in the fulfillment of requirements for the postgraduate diploma in management 200709 submitted to. A welldesigned awareness program ensures better customer engagement and protects consumer welfare. A study on customer awareness towards health insurance with. A study on perception and awareness on credit cards among bank customers in krishnagiri district dr. Abstract the study entitles consists of investor awareness of stock markets in stock broking firm.
The report title is customer satisfaction regarding hdfc bank. A project report on customer awareness and effectiveness of. When people dont know they need something, you dont need increased brand awareness. This project is on consumers awareness which help students a lot. A study on perception and awareness on credit cards among. A study to indicate the importance of brand awareness in.
Interacting with the customers understanding there problems and trying to short them out. Report on health awareness program poornima university. Apr 11, 2019 customer satisfaction regarding hdfc bank the report contains the organizational study done at hdfc bank. Customer awareness and preference towards ebanking services. Page 33 conclusionaccomplishing this project on brand awareness was an excellent and knowledgegaining experience for me. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. A credit card is a small plastic card issued to users as a system of payment.
A project report on customer awareness and effectiveness. Pdf a project report on customer awareness about aditya. Understanding customer awareness deepens our empathy for the individual customer. Brand awareness, as one of the fundamental dimensions of brand equity, is often considered to be a prerequisite of consumers buying decision, as it. The objective of this project is to assess the people of different class in the society about different aspects of consumer awareness viz. Mahatma gandhi said, a consumer is the most important visitor on our premises.
This is a research report on project report on customer preference and brand awareness. The various concepts related to health insurance have been discussed in this paper. Search and upload all types of project report on customer preference and brand awareness. To evaluate the awareness of ebanking among the customers of sbi. Mba marketing project report customer satisfaction towards hcl technologies ltd.
Intoduction about consumer awareness,questionnaire etc. The term consumer awareness has existed for a long time, but it was first in 1962, encouraged by. A project report on customer awareness and effectiveness of hero. Consumer protection act 1986 the consumer protection act was passed by the parliament in 1986. Mbabba final marketing project report on customer satisfaction of hcl technologies limited awareness of products of hcl technologies, sales promotional activities of hcl, project on consumer perception, market performance, impact of brand advertisement. A project report on customer satisfaction survey of maruti. This is to certify that the project report titled customer satisfaction of toyota which is submitted by me in partial fulfillment of the requirement for the award of degree bachelor of business administration from guru gobind singh indraprashta university at delhi. Consumers can make wellinformed choices about what to buy and how much to spend when they have product information. I chose to spend my maximum time at customer service desk csd so as to understand the customer psyche because csd was the place where all the queries used to come and get. Project report on customer preference and brand awareness. Based on the literature, we identify specific actions implemented around the world to promote consumer awareness and understanding.
The report gives an overview of the banking sector and company profile. It is making the consumer aware of the information about good andor services, products. Customers expect company to keep this promise every time. This project has been undertaken pro tools manual 8 pdf to understand the customers perception about. Consumers have the right to information, right to choose, right to safety. Jul 29, 2016 intoduction about consumer awareness,questionnaire etc. A project report on customer satisfaction survey of maruti udyog ltd. Health insurance is accelerating the growth of insurance business, decrease cost, low awareness of.
The project is part of the course inf5261 development of mobile information systems, attended autumn 2012. Explore marketing projects for mba pdf, marketing projects, advertising project topics or ideas, sales based research projects, latest synopsis examples, samples, structure abstract, base papers, source code, thesis ideas, phd dissertation for mba students, reports in pdf, doc and ppt for final year mba, diploma, bsc, msc, btech and mtech students for the year 2015 and 2016. The importance of brand awareness in the mind of the customers can be evaluate at various stages e. Dissertation report on customer perception towards internet. Upendra sharma, cancer specialist, regarding awareness of cancer and its treatment. Consumer awareness consumer rights, and responsibilities. Dec 17, 2018 consumer awareness, which refers to a buyers knowledge of a particular product or company, allows the buyer to get the most from their purchases. Brand awareness is the extent to which a brand is recognized by potential customers, and is. Sales promotion and customer awareness of the services.
Brand awareness, as one of the fundamental dimensions of brand equity, is. The a intoduction about consumer awareness,questionnaire etc. If the customers of life insurance corporation are satisfied and happy then and then only they may be loyal to the lic. Importance of brand awareness and brand loyalty in assessing purchase intentions of consumer prof. Consumer awareness project file class 11th statistic subject. I am very thankful to the teacher name for providing necessary information regarding the project and also for her support in completing this project. To spread awareness amongst customers about bbpc 8 to understand the buying behaviour of customers. Brand awareness download and upload project reports related. People believe that amazonis the best competitor even though it was sustaining with new offers and better customer with product services. To judge the awareness level of the prospect customer. Consumer awareness consumer awareness refers to the combination of the following.
Every organization tries to know the customer satisfaction about their products. A study to indicate the importance of brand awareness in brand choice a cultural perspective department of business studies. Consumer awareness is important so that buyer can take the right decision and make the right choice. Customer satisfaction regarding hdfc bank the report contains the organizational study done at hdfc bank. And awareness of customers about different types of products and services offered by hdfc bank. To best of my knowledge the report is original and has not been copied or submitted anywhere else. Mba marketing project report customer satisfaction towards. Therefore, we wanted to do research on brand awareness and how it affects consumers choice. A project report on brand awarness free download as word doc. Displaying project report on customer preference and brand awareness. Purpose of this project is to identify the characteristics of different variables which are mostly. Mar 21, 2019 consumer awareness is a broader and wider concept.
Project report on consumer awareness linkedin slideshare. This project has been made on the research on health insurance. Top objectives of a customer awareness program understand. Siva sakthi, mba, student, saveetha school of management. For example the consumer should know whether the product is good for health or not, whether the product is free of creating any environmental hazard or not etc. Consumer awareness is an act of making sure the buyer or consumer is aware of the information about products, goods, services, and consumers rights. Consumer awareness, which refers to a buyers knowledge of a particular product or company, allows the buyer to get the most from what he buys. A project report on consumer perception towards online shopping a project report submitted in fulfillment of the requirements for the award of degree in master of business management to xyz. A nestle brand name on a product is a promise to the customer that it is safe to consume, that it complies with all regulations and that it meets high standards of quality. Despite small sample size for questionnaire this projecthelped me to know the view of customer and common people towards the brandawareness of mahindra xylo.
How do natural disasters affect formal and informal businesses. Mar 07, 2012 33324701 a project report onbrandawarness. This report is a summary of the group effort of planning, designing and implementing a mobile application for consumer awareness. Importance of brand awareness and brand loyalty in. Each day was a new challenge to face and proceed towards completion of the project. Moisescu babesbolyai university of clujnapoca abstract. Consumer awareness is making the consumers aware of their rights. Introduction growing demand for modern medical care, brought on by a rapidly, expanding population, rising. To study the most preferred ebanking service offered by sbi to know which age group of customers is using different ebanking facilities. Product image is also a key source to select the product and that image is based on customers awareness and related information about the cars. Recognition, brand awareness and customer satisfaction, factors. Consumers will lead a happy, healthy and prosper life. Many senior services and products approach the customer from a point of you have a problem, im here to help. Purpose of this project is to identify the characteristics of different variables which are mostly responsible for taking health insurance policy by the.
812 453 580 1246 554 1508 1198 457 1007 1244 1249 653 411 1395 299 190 1117 288 787 698 228 633 1345 1355 1195 239 1514 117 531 1431 1468 829 1444 1384 118 1411 1332 517 1128 75 473 393 312